Bissinger's New Packaging
Branding
Design Strategy
Packaging Design
Project Overview
BISSINGER’S HANDCRAFTED CHOCOLATIER: BRAND REFRESH With 350 years of experience, Bissinger’s is passionate about crafting premium chocolates and confections. And while we at Boxing Clever can’t boast nearly as long as a tradition, we were able to teach Bissinger’s a thing or two about branding when they came to us to refresh their look with a more modern and high-end style that didn’t betray their long and illustrious history. We set to work and delivered a bold magenta, cream and chocolate brown color palette (complete with a touch of gold trim), a gorgeous new embossed logo box with a silk pull ribbon and an updated logo that kept the company’s meaningful and iconic crest while giving it a stronger, more vibrant feel. The results have been stellar. The new packaging is jumping off the shelves (both visually and physically) and Bissinger’s now looks just as good as it tastes.Client
Bissinger's Handcrafted ChocolatesTags
packaging
consumer packaged goods
branding
chocolates
Bissinger's
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