Blue Shield for Boomers
Paid Search & Paid Social Advertising
Marketing Strategy
Marketing Strategy
Project Overview
As most Medicare plans continued to speak to prospects who were aging into Medicare as if it were their final chapter in life, GKV created a strategy based on the fact that people aging into Medicare were squarely in the baby boomer cohort. This generation, unlike any other, has a unique and rich collective character. They share values, bellwether events and cultural experiences that drive their underlying motivations and influence their purchasing decisions.Client
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