Project Overview
A Boston firefighter is 2.5 times more likely to die of cancer than the average Boston resident. Prevention is key. The fire department needed a way to raise awareness among firefighters, in city hall, and the public. Embryo invited family
members to build a memorial to firefighters who passed from cancer.
We filmed the construction of the memorial and conducted interviews with more than 25 cancer patients, doctors, and BFD officials.
All major Boston news outlets featured the video in their reporting. It has received more than 20k views on YouTube and received a “Best Social
Awareness” Telly award.Client
Boston Fire DepartmentTags
Boston
Fire Department
Cancer
Healthcare
Non-Profit
Boston
Massachusetts