Boston Stoker Coffee Company
Branding
Design Strategy
Project Overview
Since joining forces with FORGE, we have seen immediate increases in sales with lots of new customers coming through our doors.” —HENRY DEAN, VP, BOSTON STOKER Henry Dean, Boston Stoker's Vice President, had a new vision and strategic direction he wanted to take the company towards. The Dayton coffee roaster, wholesale and retailer had a reputation for drive thru, and flavored drip coffee. He wanted to leap frog and impact the industry by selling direct trade, single source, and slow-brewed coffee. Goal: Help transition and implement a new strategic direction.Client
Boston Stoker Coffee CompanyTags
New strategic direction
new logo
branding
identity system
brand architecture
Brand standards
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