Brand Ambassador Program: Liquitex, Winsor & Newton, Conte a Paris
Event Marketing
Public Relations
Experiential Marketing
Project Overview
M studio was tasked with creating the first-ever Ambassador program for ColArt America's and its premium art brands Liquitex, Snazaroo and Conte a Paris. At the onset of the project, we worked hand-in-hand with brand managers to present prospective brand ambassadors to the company, work to develop and define each artists' agreements, and promote the artists' and brand partnerships. With the successful launch of this program, M studio was able to increase artist partnerships by 34 percent in a nine-month period, as well as increase PR content for the brands by 33 percent, and more specifically, increase publicity for the company's leading brand Liqutiex by 70 percent.Client
ColArt AmericasTags
art
pubic relations
marketing
events
media relations
photography
videography
influencer marketing
brand ambassadors
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