Brand Awareness and Influencer Campaign
Branding
Marketing Strategy
Influencer Marketing
Project Overview
Ping Identity faced an awareness challenge. Despite being a veteran, 17+-year player in the technology and cybersecurity market, Ping Identity did not have an established footprint in the digital space. Centerline Digital stepped in to help Ping Identity stand out among its competitors. We did this by creating and launching the Chief Identity Champion character, which put a recognizable human face on what it means to be an enterprise’s identity champion.Client
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