Brand Development, Marketing, Social Media Management
Branding
Marketing Strategy
Marketing Strategy
Project Overview
This project focused on a newly completed build-to-rent (BTR) development in Rugby. As a relatively new property type in the UK, we needed to create a brand for the development that would resonate with the local community and help establish the developer locally and nationally. We carried out in depth research into the local community, which we turned into brand personas. This then helped to shape the brand development and informed the marketing strategy we created. This was then rolled out across a variety of channels, including hoarding and way-finding, website and social media, and PPC. We worked to grow their online presence to engage the local community, building relationships with residents and businesses through their social media presence and attracting increased qualified traffic to their website. As a result they quickly secured tenants for the first phase of the development and built a substantial waiting list for the next phase of their development.Client
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