Brand Expression
Design Strategy
Shopper Marketing
Quantitative Research
Project Overview
MAX Credit Union needed a new brand and connection strategy to perform in an increasingly competitive market with mainline banks. MAX needed to change in order to stay relevant and keep current clients, while attracting new ones. The brand mark remained—everything other expression was up for a change.Client
MAX Credit UnionTags
Insights
Strategy
Brand Development
In-store
Retail
Banking
