Brand Optimization In The Digital Space
Branding
Web Design
Marketing Strategy
Project Overview
PBI Performance Products, Inc., is an international manufacturer of flame-resistant fibers and engineering thermoplastics. Its products are known for their superior performance and have been used by NASA, the New York City Fire Department and other high-profile organizations worldwide. To advance its position as an industry leader and grow its share of the global market, PBI continuously engages ABZ Creative Partners for strategy development, creative execution and analytics. In the digital age, a company’s online strategy can separate the leaders from the followers. PBI is a well-known brand in the performance materials space, but its online presence and digital marketing efforts weren’t leveraging that brand as effectively as it could have been. ABZ developed and executed a plan that told the PBI story in a fresh and captivating way through various digital channels. The campaign’s goals were to increase brand awareness, generate more leads and convert prospects to lifelong customers. A complete website redesign, targeted B2B communication and traffic acquisition tactics were the key components of the plan.Client
PBI Performance Products, Inc.Tags
Adaptive website redesign
custom photography
product animation
SEO
SEM
lead generation
email marketing
