Brand & Packaging Development
Design Strategy
Packaging Design
Marketing Strategy
Project Overview
We were brought on to help a brand called AOBiome (think probiotics for the skin) launch a new, consumer-oriented skincare product in a way that didn’t shout CLINICAL. The solve was centered around naming the product Mother Dirt (which included the provision of the URL motherdirt.com for $12.99). When we are born, our bodies are covered with probiotics, our first natural defense mechanism. We then spend the rest of our lives using anti-bacterials to wash away bad bacteria (and the good with it). We took the opportunity to capture the maternal, human cloaking nature of the product and own the word "mother". On the other side, the product itself is a kind of synthesized dirt (at least that is our low brow understanding of it). We combined the two, playing off of "Mother Earth," to create Mother Dirt. The brand has recently been acquired by a major CPG company, expanded to the UK and been featured for its design at the Victoria and Albert museum in London.Client
Mother DirtTags
Naming
Brand Positioning
Marketing Strategy
Channel Strategy
Design
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