Branding Marcha del Orgullo LGBTTTIQA+ CDMX
Branding
Graphic Design
Project Overview
Although the Mexico City LGBTTTIQ+ Pride March has been going on for more than 40 years, during all that time they never took on the task of generating their own visual identity. That is why in a pro-bono way, we take care of giving them an image as any other movement of that level deserves. The starting point of the March, the Angel of Independence, was taken as a base, which from an overhead view has an iconic shape. From there, a dynamic color palette was integrated that includes all the colors that an LGBTTTIQ+ flag has today, in order to cover each of the variants that make up the community. The image can be visually adapted to any type of material and even has color variants to communicate specific communities. A fresh, versatile, inclusive and striking image that from now on gives an identity to a community that for many years needed a banner with which to identify, strengthen and empower itself.Client
Marcha del Orgullo LGBTTTIQA+ CDMXTags
Branding
Mexico City
GayPride
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