Project Overview
A very current project for the team at Overit
is our work for Gore Mountain. Gore is
situated in North Creek, and is the primary
business and employer for the Adirondack
community. It could be said that Gore
Mountain pretty much is North Creek, as
the small businesses at the base of the mountain rely on the mountain’s customers for business. Overit was contracted by Gore in 2017 for design services and brand development, as well as developing campaigns to get people to the mountain. Over the last seven months, we revamped their visitors guide into a full magazine, developed outdoor advertising, designed their ski school brochure and trail map and created a tagline for their 2017/18 winter campaign: “Make Gore Yours.” The rebrand is currently in development and should launch later this year.
Client
Gore Mountain
