Branding the Digital Fortress
Branding
Marketing Strategy
Content Marketing
Project Overview
Beach Marketing was tasked with introducing Mea’s brand and its two complex, cutting-edge products to a global market, targeting multiple audiences across different sectors - many of whom were not yet aware of the imminent threat posed by AI. The mission was to establish a new brand in two highly competitive tech markets, with no prior brand history and limited awareness among key decision-makers about the emerging challenges AI would bring. This was before AI became a household term - before ChatGPT transformed the landscape. The result was a bold, distinctive brand that firmly positioned Mea in the competitive tech space by developing a clear brand identity, strategic marketing positioning, and tailored communication and brand architecture. The project was completed within a tight deadline, ready in time for the industry exhibition, successfully positioning Mea as a key player in the digital security sector.Client
MeaTags
B2B Marketing Strategy
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