Project Overview
Following a successful debut season of Top Chef Just Desserts, Bravo wanted to spark fan excitement for the show's second installment and drive tune-in for the premiere episode. The network turned to 360i to engage its socially savvy fans through a program called "Surprise & Delight."We invited people to celebrate the sweet things in life with Bravo, connecting with prospective viewers and online influencers in fun and unexpected ways. On popular foodie sites, display ads gave people a chance to win free desserts for a month, and on Twitter we surprised fans with sweet prizes just for engaging with the show. The effort generated tens of millions of impressions in just one week and helped the network reach its viewership target for the Season 2 premiere.Client
