BridgerSteel.com
Marketing Strategy
Web Design
Content Marketing
Project Overview
Bringing Out the Beauty Online Bridger Steel custom designs steel roofing, siding, interior accents and metal art all out of Montana. Last year, they decided they needed a website to showcase the quality and innovative craftsmanship Bridger Steel brings to every project. They also wanted to streamline their sales process, allowing sales teams from all five Midwest locations to receive leads directly from the website. Finally, they needed all customer service information to live in one, easily accessible area. During website development, 44i added in elements resembling Pinterest boards to highlight some of Bridger Steel’s works of art, adding “pinnable”, enchanting home photographs designed to spark customer creativity. To increase the “wow” factor, the new website also features a “Find Your Color” tool, which allows customers to visualize what different roofing and siding colors may look like on a home together. Bridger Steel now also has the ability to issue tradeshow and other news by individual location, in addition to manage customer relations all in one slick website platform. The 44i team also produced a video to elaborate on Bridger Steel story, which then flows throughout the site making a cohesive experience for Bridger Steel employees and potential customers. BridgerSteel.com is now generating an average of 15 leads per day through their new website, an increase of approximately 650 percent! With a website that truly represents their brand, now everyone who works with Bridger Steel knows what they’re in for – quality steel products backed by stellar service. BridgerSteel.com also won "Best in Show" in the 2015 South Dakota State Addy Award CeremonyClient
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