Building a $200M Brand
Branding
Design Strategy
Packaging Design
Project Overview
Bimbo Bakeries USA came to us with a product they wanted to launch in the US. This product was initially positioned as an alternative to a traditional hamburger bun in Canada and called “Burger First.” We recommended a healthy positioning and developed the name Sandwich Thins along with the brand identify and package design. Sanwich Things grew from $0-$89M in an East Coast Roll out and hit $250M at it's peak. It's roughly a $200M brand today.Client
Bimbo Bakeries USA (Sandwich Thins)Tags
Branding
Design
Package Design
Food Branding
Food Creative Agency
Food Branding Agency
