Building a Brand Architecture
Branding
Marketing Strategy
Naming
Project Overview
After acquiring two of its leading competitors, Hartzell Engine Technologies (HET) was faced with some rather complex brand questions. Should the assets be absorbed into a single corporate brand, or should they be allowed to coexist? Would the brands cannibalize each other? Also, would the customer base become jaded knowing the same company was behind both? Jajo was asked to assist with these questions.Client
Hartzell Engine TechnologiesTags
brand architecture
branding
digital strategy
