Building a national digital showroom.
Marketing Strategy
Web Design
SEO
Project Overview
Nufloors is the largest flooring retailer in Western Canada with 24 member stores. They needed a new, optimized online presence to help capture the essence of their “Beautiful Experience” campaign. The new site needed to showcase expertise, exceptional service, credibility, and product inspiration. More importantly, the new website had to perform in an increasingly competitive online landscape. Our team built a beautiful and powerful WordPress website, that uses geolocation to personalize the experience for each local store. We also rewrote over 50 product and service pages, applying a rich keyword and search engine optimization strategy. The results are dramatic. Within the first 6 months, organic search traffic has increased over 50% year-over-year, with more time spent on the website and more new leads. We continue to provide SEO services across the 24 locations, and build and maintain PPC campaigns on an as-needed, per-store basis.Client
NufloorsTags
seo
sem
paid advertising
ppc
web design
web development
geolocation
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