Building Ad Campaigns That Soar
Project Overview
For 11-straight years, the Atlanta Hawks reached the NBA Playoffs. With mediocre records in the playoffs, it was time to reset and focus on building a team for the future. The 2017-18 season signaled the start of the transformation of the team. With other teams leaving the city and the downtown district experiencing a long decline, the Hawks and the pending renovation of the team’s arena Philips Arena created many marketing challenges.Client
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