Building an Anime E-commerce Brand from Scratch
Social Media
Marketing Strategy
Content Marketing
Project Overview
We created a grounded, faceless UGC ad for BokuNoTrends.com, an e-commerce store specializing in merchandise, to improve its advertising performance. Challenge The brand was facing a lower ROAS of 3.4x, which wasn't meeting the expected returns on ad spend for its campaigns. Solution Our team developed a grounded, faceless UGC-style ad that resonated with the audience, focusing on authenticity and relatability without showing faces. The ad was designed to engage viewers and boost conversions. Impact The ad led to a significant improvement in ROAS, increasing from 3.4x to 7+ within just one week, driving greater profitability and efficiency in the marketing efforts. This video also performed better than their other reels on instagram, generating more than 9x views that their regular performance.Client
Boku No TrendsTags
brand building
performance marketing
digital marketing
