Building Bridges
Branding
Design Strategy
Web Design
Project Overview
Team helped Nimbus gather their diverse offerings under one master brand and created a streamlined digital experience to house them. We began with a collaborative brand strategy process, defining their values, offerings, and audience. Inspired by their audience’s interest in self-reflection, we designed a visual identity and system inspired by the fluid and evolving landscape of the human mind, including a dynamic logo that flexes with its environment. All these elements came together on the Nimbus website, which invites exploration of their video, podcast, photo essay, and interview content.Client
NimbusTags
wellness
website
digital
branding
identity
editorial
values
vision
brand strategy
UX
