Bulldog Discovery
Paid Search & Paid Social Advertising
Branding
Video Production
Project Overview
Bulldog Skincare ditched their behemoth big hitting ad agency to work with us on their new global TV campaign. Good decision. Our Bulldog Skincare Discovery campaign resulted in a 28% uplift in brand consideration and a 27% increase in purchase intent. Zero shirtless models, marketing cliches, delicate face splashes, or ‘science bit’ tropes. Instead, we subverted the grooming category by creating a spot for Bulldog’s Original Moisturiser and another for their Bamboo Razor that delivered honesty and humour. The discovery campaign is rooted in the idea of discovery through friends - discerning mates who have the jump on you when it comes to a good skincare routine. We filmed the spots in a London studio with a cast of men (and a dog!) not typical of the category, building bespoke sets to reflect the Bulldog brand world and producing bonus material for digital and edits for out of home. Results: 28% uplift in brand consideration 27% increase in purchase intent Campaign went live in 7 countries “In Be The Fox, we’ve found the perfect creative and production partner. Working as a true extension of our team, they are responsive, deliver what they promise, and are a pleasure to work with” - James Barnes, General Manager, Bulldog SkincareClient
Bulldog SkincareTags
Bulldog Skincare
Bulldog Discovery campaign
men’s skincare ad
global TV campaign
honest advertising
humorous skincare ad
branded content
TV commercial men’s grooming
original moisturiser ad
bamboo razor ad
skincare ad
male skincare
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