Project Overview
We started by bringing together the partners of the organization and rebuilding the brand strategy. This new strategy brought their team focus, direction and began to bring the growth plan to life. The messaging strategies allowed for more aligned, empathetic, relationship-focused conversations with prospects which aligned with Snellings Walters culture. Once the strategy was complete, the next step was to refresh outdated sales assets and align their team with the new strategy. We were then able to build new assets, including a website, that furthered Snelling’s strong marketing message.
• Refreshed and rebranded marketing materials reflecting new messaging for internal recruitment sales use.
• A more sophisticated CRM system that enables them to marry sales and marketing activities within one platform and leverage automation capabilities they did not previously have.
• Snellings Walters is now better organized to serve their clients more effectively and stay in front of prospects in a more strategic way through targeted outbound marketing customized by product line and prospect tenure.Client
Snellings Walters
