ByteLight
Social Media
Public Relations
Content Marketing
Project Overview
For ByteLight we: Utilized ByteLight funding announcement to kick-off 6 month campaign focused on positioning the company at the leading edge new indoor location movement. • Leveraged traditional, social and content marketing channels, as well as inbound marketing technology from Hubspot, to create holistic / customer acquisition focused campaign. • Created clear and relatable messaging that worked with customers and media Results: • Generated more than 12 million media impressions for the company with features in The Economist USA Today, FastCompany, PandoDaily, Forbes, GigaOm, and Wired. • Created 33% Quarter on Quarter growth in inbound traffic and 75% Quarter on Quarter growth in user acquisition.Client
ByteLightTags
Public Relation
Social Media
Content Marketing
Media
Events
Branding
Digital Strategy
Marketing Strategy
Mobile
Indoor Location
Retail
Bluetooth Low Energy
iBeacon
Location Based Services
