Project Overview
MidMichigan Health is moving towards the future where population health management is key; they are the resource for health and wellness information to get people well and keep them healthy.
Our message: Don’t waste time searching on the Internet for causes of symptoms you’re experiencing, go to midmichigan.org where you can assess your heart, breast, or lung health and joint pain to see if you need to see a physician. ndp developed broadcast, web graphics, and online display advertising. The campaign overachieved their goal by 33% and went on to win numerous industry awards.
Client
MidMichigan Health