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Captain Morgan Black Spiced Rum Launch

Innovation
Branding
Design Strategy
The O Group
0.0
0 Client Reviews
80,000+
< 10
New York, United States
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Project Overview

Captain Morgan had a new product that demanded its own voice. We strategized a reboot with bold personality to own the spiced rum category. Ultimately our work involved developing an influencer launch kit and brand book for the mark.

Client

Captain Morgan Black Spiced Rum
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