Carlsberg Group - Global Social Media Management
Social Media
Marketing Strategy
Content Marketing
Project Overview
In collaboration with Group Digital at Carlsberg, Mindjumpers was given the task to develop and roll out a global social media strategy with the focal point being a social media hub. Since 2011 the aim has been to organize, align and continuously optimize the social media efforts of the group while still allowing for global/local brand activation. Our focus is on training all markets and agencies working with social media for the Group as well as on the structure and systems that enable knowledge sharing and secure best practice use on social media. Results: Leveraging a social media strategy at scale as more than 160 People from 50+ countries have been on-boarded by Mindjumpers. This has enabled all markets to comply with the required guidelines, qualified them to use approved social media management and measurement tools and ensured knowledge sharing and best practice benchmark learnings.Client
Carlsberg GroupTags
Social
Content
Local
Global
Carlsberg
Content
Planning
Digital
Strategy
Guidelines
Best Practise
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