Case Amazon Prime
Marketing Strategy
Marketing Strategy
Project Overview
Amazon Prime is a paid subscription service offered by Amazon that gives users access to services that would otherwise be unavailable, or cost extra, to the typical Amazon customer. This includes free two-day delivery, Two-hour delivery for a fee through Prime Now, streaming music and video, and other benefits. Client’s target: looking for high quality users without frauds. Geo: India Platform: iOS, Android Pricing model: CPI Traffic Type: Non incent Results: Period: Spring 2019 Monthly Installs: 100 000+ KPI: %fraud on mFilterit - lower than 15%Client
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