Case Home Advisor
Paid Search & Paid Social Advertising
Marketing Strategy
Project Overview
HomeAdvisor’s app helps to connect homeowners with prescreened, local service professionals to carry out home improvement, maintenance and remodeling projects. It services a wide range of people and connects clients with a variety of services they would normally spend a lot of time trying to find. Three primary tasks from client: 1. getting those users who installed app to request for a service (ie renovations, painting, plumbing etc), 2. ultimately getting those users to confirm the appointment for the service 3. increasing the revenue from the users based on type of service they have chosen (ie higher end services) Geos: United States Platform: AOS iOS Pricing Model: CPI Traffic Type: Direct In-app, SDK, Media Buy KPIs from client: install to consumer ratio: 7%+ install to service request ratio: 10%+ Results: Period: Summer 2019 Monthly installs: 13000+ Service Request Ratio: iOS 41% AOS 15% Consumer Request Ratio: iOS 15% AOS 10%Client
Home Advisorhello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC