Case PointsBet
Paid Search & Paid Social Advertising
Marketing Strategy
Public Relations
Project Overview
Introducing PointsBet: A Trailblazer in Online Sports Betting Imagine a world where sports betting isn 't just a game of chance, but an exhilarating experience powered by innovation and user engagement. This is the world PointsBet has created. As a leading figure in the online sports betting arena, PointsBet stands out with its user-centric interface and pioneering spirit in sports wagering. Their relentless pursuit of innovation and unwavering commitment to customer satisfaction have been the cornerstones of their robust presence in the highly competitive gambling sector. With a clear vision, PointsBet set out to conquer three major goals: Slash the cost per acquisition (CPA) for first-time bets (FTB) to under $400 Revolutionize their marketing and user acquisition playbook Score a significant increase in deposits and app downloads Enter Mobupps, with a game plan meticulously crafted to help PointsBet hit these targets. At the heart of this strategy were Real-Time Bidding (RTB) and MAFO technologies. This tactical move included: Customizing strategies for flawless RTB and MAFO integration and support. Launching targeted campaigns aimed at optimizing FTB CPA and ramping up app installations. Introducing a game-changing sign-up giveaway, a magnet for attracting and retaining users. Providing all-encompassing support during this crucial transition. Key Benefits: Expert Team Contribution: The North American team at Mobupps was instrumental in the project's success, with their expertise and understanding of market dynamics driving significant outcomes. Boost in User Acquisition and Retention: Strategic Real-Time Bidding (RTB) and targeted campaigns, coupled with unique sign-up giveaways, effectively enhanced user attraction and retention, boosting app installations and deposits for PointsBet. Foundation for Future Success: The success of this collaboration not only met the set goals but also cemented the relationship between Mobupps and PointsBet. This strong partnership holds promise for future collaborations and continued mutual success. Summary: The collaboration between Mobupps and PointsBet stands as a benchmark in strategic marketing and user acquisition in the online sports betting industry. By leveraging advanced technologies like MobuppsX and implementing a well-orchestrated strategy, Mobupps significantly reduced PointsBet's eCPA and increased first-time bets. The use of Real-Time Bidding targeted campaigns and innovative user engagement strategies like sign-up giveaways played a crucial role in this success. The expertise of the North America Mobupps team was instrumental in navigating the project to achieve remarkable results, including a projected revenue forecast of hundreds of thousands of dollars for September 2023. The legal work was done on the ground to ensure streamlined regulation delivery and the special incentive Jersey promotion which was able to push even further the growth and support mutual effort of taking more market share in the online gaming industry. Mobupps and PointsBet case is a shining example of how strategic partnerships, combined with cutting-edge technology and market expertise, can lead to outstanding achievements in digital marketing.Client
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