Case Study: 3D Animation for Texas Asphalt
Paid Search & Paid Social Advertising
Austin Visuals | Animation Studio | 2D/3D/VR Animation
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10 - 49
Austin, United States
Project Overview
Texas Asphalt network approached Austin Visuals to develop a high-impact explainer video for an ambitious unique infrastructure campaign: “50 miles in 50 days.” The innovative plan originated from a member contractor who should be recognized for the achievement. Bolt-On relies on more than intuition—it’s grounded in sound engineering, supported by design methods already in TxDOT’s playbook. The foundation of the approach is Heavy Duty Pavement (HDP), a durable, performance-based structure developed collaboratively by TxDOTand industry experts to meet the demands of high-volume roadways. The goal was to showcase the ability to deliver large-scale road construction projects on an accelerated timeline, with minimal disruption to daily traffic. The animation needed to balance technical accuracy with wide public accessibility, making it suitable for digital advertising, stakeholder presentations, and social media outreach.Client
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