Case study - Leading Domain Registration Platform
Paid Search & Paid Social Advertising
Direct Marketing
Data Analytics
Project Overview
Background & Objective: The World’s leading domain registration platform invested in programmatic campaigns to grow the market. Objective was to Drive new customer acquisition, with the client identifying SMEs as their core target customers. Approach: DeepVu's proprietary tool, AudienceX, identified SEO professionals and Website Designers as the converting audience segment. While SME was the right audience to target for Top of the Funnel, the best audience for Middle of the Funnel strategy turned out to be agencies and freelancers, thus leading to re-design of the communication and media strategy. Results: DV360 accounted for >20% of new customer acquisition at 30% lower CPA over the next 3 years.Client
GoDaddyTags
marketing
media buying
analytics
programmatic
audience insights
