Case Summoners War
Paid Search & Paid Social Advertising
Marketing Strategy
Project Overview
This is a mobile turn-based strategy massively multiplayer online game created by South Korean game developer, Com2uS. The game was announced and released at the Electronic Entertainment Expo on June 12, 2014 for iOS and Android devices. Client’s target: looking for valuable users, reach ROAS goal Geos: China Platform: iOS Pricing model: CPI Traffic Type: Direct in-app, SDK Results: Period: Spring 2019 Monthly Installs: 15 000+ Reach KPI: ROAS D30 30%+, +1D Retention Rate < 10%, Registration rate < 10%.Client
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