Casillero del Diablo
Social Media
Marketing Strategy
Graphic Design
Project Overview
Having solidified their story in South America, Chilean wine giant Casillero del Diablo was looking to explore the journey of their brand through a Canadian lens, to boost brand recognition in the country. At the end of 2018 we executed a brand road trip across our stellar nation. Using the hashtag #casillerocruisingca, we shot product photography outside historic sightseeing spots in various major cities that we shared on social media. We also ran a contest each quarter, engaging with Canadian followers in which they couldwin an Air Canada Gift Card fo $500. We worked with prominent Canadian influencers to promote the contest. Our goal with CDD is to gain as many Canadian followers as possible with engaging Canadian content, by-monthly professional photo shoots, digital advertising and influencer-marketing campaigns. Our strategy has been very successful as we have grown to over 7k followers and have very active daily engagement. We have also run very successful ad campaigns throughout the entirety of our project in which followers can win exciting prizes from the global brand such as a signed Man United jersey, and an upcoming campaign where a lucky follower can win a trip to Chile.Client
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