Celebrating Club Culture
Branding
Design Strategy
Graphic Design
Project Overview
During the Amsterdam Dance Event (ADE) Red Bull organizes an inspiring and energetic party: Red Bull Playrooms. A personal and exclusive party that's only open to music insiders, nightlife influencers, DJs, promoters and festival organizers. The party builds on a legacy as the coolest party during ADE. The theme is Celebrating Club Culture, aiming to honor glorious European clubs of the past and inspire visitors. The logo and event style ties into this by being constructed with letters from logos of these European clubs. The brand style and logo will remain current in the coming years by taking elements and letters from logos of other clubs each time. The ultimate way to honor these clubs.Client
Red BullTags
Red Bull
Amsterdam Dance Event
Logo
Design
Branding
Brand Design
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