Celebrating the freedom to “Binge On” with T-Mobile
Event Marketing
Project Overview
T-Mobile was about to announce a feature that would solve a major pain point for customers. People want to stream their favorite videos, shows and movies on their mobile devices without getting charged overage fees for their data consumption. T-Mobile released their solution—Binge On. Binge On supports free video streaming for subscribers of HBO NOW, Hulu, Netflix, and more without using up customers’ high-speed data. Both because of the nature of the announcement, T-Mobile needed its biggest press experience yet.Client
T-MobileTags
event marketing
events
t-mobile
binge on
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