Project Overview
New Honor Society helped Dreyer’s identify and live into its brand soul: helping moms recognize and celebrate the “in-between” moments typically overshadowed by the big milestones. We then developed the brand’s social content strategy, ensuring every post supported the brand’s purpose with one consistent voice. Hundreds of post and pins were concepted, styled, and shot in New Honor Society’s in-house social content studio.
Every promoted pin performed above Pinterest’s benchmark for repins and engagement (more than 4x the industry standard), and the content garnered 22MM impressions, 73% of which were earned (more than 2x industry benchmark).Client
Dreyer's & Edy's Ice Cream
