Change is Beautiful
Video Production
Marketing Strategy
Content Marketing
Project Overview
The Video has commentary on Indian arranged marriages, has gone viral online with over 26+ Million views and immense conversations online. The campaign has generated free PR worth USD 1 Millionfor the brand so far. Read about it here - http://www.adweek.com/adfreak/indian-retailers-ad-draws-praise-its-modern-take-arranged-marriage-168816Client
BIBATags
Viral Video
Digital
Fashion
Retail
Content Marketing
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