Charting a New Course for Brooklyn Navy Yard
Public Relations
Media Planning & Strategy
Project Overview
Violet PR developed an earned media strategy positioning BNYDC as a vibrant destination for businesses seeking a home in New York City. Through targeted media pitching and press release writing, Violet PR spotlighted key Yard initiatives, including the grand opening of the Market@77 Food Hall, a new computer numerical control (CNC) training program cohort, as well as bold public art installations and sustainability initiatives. During the program’s first year, Violet PR secured news coverage in outlets including Bloomberg News, Nasdaq, HR Dive, Engineering News Record, Time Out New York and Brooklyn Paper, among others – boosting the Yard’s reputation as an economic development powerhouse.Client
Brooklyn Navy Yard Development CorporationTags
Economic Development
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