Citizen Watches: Tsuyosa Fit Check
Social Media
Video Production
Content Marketing
Project Overview
Citizen was founded in Japan in 1918 and is one of the most trusted names in the watchmaking industry. They came out with a line of colorful watches called Tsuyosa that were so popular in Japan, they asked us to create a launch campaign for North America. The challenge was to capture a bank of video assets, retailer assets, and social content that captures the vibrancy of the Tsuyosa line and appeals to a male-fashion-forward audience–all in one production.Client
Citizen WatchesTags
Production
Content Creation
Content Direction
Luzury
