CLEAR Brand and Positioning
Design Strategy
Marketing Strategy
Environmental Design
Project Overview
Already a leader in air travel security, CLEAR was at a pivotal moment of platform growth and diversification. But to expand into new arenas, they needed a fresh brand story, identity, website, and kiosk design to position them towards a bigger future. A key challenge was to deftly balance both the consumer and enterprise portions of their business. Method pivoted with the CLEAR team during the engagement as their network brokered significant expansion with new airline and airport partnerships. Method closely collaborated with the CLEAR team on a new brand positioning, holistically articulating a more far-reaching ambition for revolutionizing the security experience for every type of customer.Client
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