ClearRx + Baby
Innovation
Packaging Design
Marketing Strategy
Project Overview
The innovative success of ClearRx for Target began when the products were intelligently developed, positioned, and brought to market through identities and campaigns that enhanced the Target brand itself. We branded Target Baby as a destination store-within-a-store by leveraging the parent brand logo, developing a complementary color palette, and creating a brand-enhancing editorial tone. Our work appeared on everything from packaging to store displays to target.com.Client
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