Goodwill: Coach McClutterson campaign
Paid Search & Paid Social Advertising
Branding
Video Production
Project Overview
Goodwill hired us to conduct research into the donation habits of its target audience. With insights gleaned from research, we set out to write and produce a TV campaign, the goal of which was to increase donations to Goodwill. The TV campaign features a spokesperson created to motivate people to get off their butts and donate already. Meet Coach McClutterson.Client
Goodwill of Central TexasTags
advertising campaigns
Austin advertising agency
video production
tv production
branding
non-profit marketing
