Coca-Cola at Brighton Pride
Experiential Marketing
Project Overview
The unrivalled festival experience! Activating at Brighton Pride in August 2023, Coke challenged us to give its target audience an “Only Coke Can Do” experience, focusing on the passion point of music. Designed to generate word-of-mouth and trigger festivalgoers to share their unique Coke moments and memories with friends, in person and online.Client
Coca-Cola Zero SugarTags
experience
experiential
marketing
creative
brand
