Coca-Cola The Original Way Program EMEA
Paid Search & Paid Social Advertising
Branding
Marketing Strategy
Project Overview
REVERSED YEARS OF SALES DECLINES IN AWAY-FROM-HOME As a direct result of our Effie Award winning strategy and executions, we transformed Coca-Cola’s brand perception in Germany: Shifting its association from fast food to quality food by emphasizing its heritage as a true original, transforming its market share from -3% to a +6% as a result of our work. Effie Winner.Client
The Coca-Cola CompanyTags
#effie
#coca-cola
#branding #content #ooh #europe #germany #award #awardwinning
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