Commercial - John Frieda
Media Planning & Strategy
Project Overview
John Frieda is a leading hair care company providing products, and expert hair care tips for the modern woman. When the first John Frieda salon opened on New Cavendish Street, London, no one could have imagined the impact it would have on the world of hair care. Fast forward three decades, and John Frieda® Hair Care products are personal favorites of celebrities, beauty experts and consumers worldwide. John Frieda approached VMGROUPE to create a series of Our Expert commercials to fuel the continuous marketing success of new product initiatives with the inside track on hot, new celebrity hair trends. Collaborating with our LA affiliates and the John Frieda marketing team, we directed, shot, and edited a series of 30-second commercials and 90-second tutorials at Splashlight Studios in NYC. The concept was to create a photo-shoot environment, capturing the celebrity stylists in their work environment, creating trendy hairstyles while casually and naturally explaining how John Frieda seamlessly helps their creative works make the lives of their clients happy, powerful, and beautiful. Our Experts, an entirely new section on the global John Frieda website, was created to house the well-received videos shot and directed by VMGROUPE. Celebrity stylists included: Luigi Murenu, one of the most in-demand stylists in the world, lending his expertise to stars like Nicole Kidman, Gwyneth Paltrow, Kate Moss, Cate Blanchett, Charlize Theron, Jennifer Lopez, Janet Jackson, Drew Barrymore, Naomi Watts and Anne Hathaway; Harry Josh has worked on international advertising campaigns for a diverse mix of clients including Anne Klein, Max Factor, Ralph Lauren, Maybelline, Bulgari and the famous Got Milk campaignClient
John FriedaTags
commerical
cosmetics
beauty
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