Common Ground
Video Production
Content Marketing
Project Overview
It’s not new news that recent events have unveiled a great divide in the beliefs and attitudes of Americans. Yet, despite our complex differences, what unites us can be as simple as the ground beneath our feet. Together with RAM, Iris Atlanta created a 60-second spot that defined the inextricable link between our land and its people, and thereby, its people and each other. On Thanksgiving weekend, a time when we come together to share the spoils of our land, RAM delivered a powerful message to a divided nation: while we may gather around different tables in different towns, to the soil, we are all the same. This is our common ground.Client
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