Complexcon Booth
Marketing Strategy
Public Relations
Experiential Marketing
Project Overview
Doodles tapped Good Kids to create, design and fabricate an interactive booth in their #Complexcon debut premiering their exciting collaboration with Crocs - with only two months to do it!! Watch the story unfold here: https://lnkd.in/dvPtAMgY We honed in on @theDoodles colorful world and used their unique brand of creativity, fun and imagination as an emotional driver to encourage guests to drop into “Hap's Backyard” and learn more about the main characters; Hap and his cat Mello. Highlights: 🏆 Doodles x Crocs release- Completely Sold Out! 🎮 Custom 1-of-1 Doodles PS5 by artist Burnt Toast Toast. 📬 Over 7000 contest entrants - That’s 11% of all guests! 💡 Crafted an unforgettable brand experience. 🔥 Reached 60,000 visitors, skyrocketing Doodles’ visibility. ✍🏻 Distributed a 10 football fields worth of branded material. 🕒 Quick and efficient planning, fabrication & execution. 🌟 Hailed as one of the best booths at the convention! Hap’s Invention Van took centre stage: This custom build our team designed and collaborated on closely with @theDoodles team, complete with animated window screens featuring the duo Guests lined up 40 people deep to get their hands on exclusive Doodles merchandise from the Van’s gull wing door or to get limited edition posters signed by the brand’s creator! This brand experience sparked so much attention that it became one of the more popular trade show booths of the convention, garnering press from Footwear News, Grailed Yahoo News 🎨 Our favorite part? Bringing Doodles vibrant, pastel world to LIFE! Check out @theDoodles on YouTube and follow Crocs and Complex Networks A BIG “Thank You” to all our partners on this one!Client
Doodles x CrocsTags
strategy
fabrication
trade show design
staffing
decor
event management
event planning
logistics
complexcon
retail design
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