Conducting A Reputation Check For A Makeup Brand
Qualitative Research
Marketing Strategy
Quantitative Research
Project Overview
A client saw an investment opportunity in a makeup brand. The brand had experienced a lot of growth in the last few years, but also some ‘bad publicity’. RemCal Insights conducted qualitative research to help the client understand if this growth is sustainable and how the ‘bad publicity’ had impacted consumers’ perception of the brand.Client
ConfidentialTags
research
due diligence
qualitative research
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