Consumer Immersion for a bath & body brand
Qualitative Research
Marketing Strategy
Quantitative Research
Project Overview
A leading bath & body brand with top-selling bath products around the world would like to do a consumer immersion with their core users to be able to communicate with them more effectively and develop products that fill their needs. They engaged RemCal Insights to run qualitative research in the US to learn more about consumers’ lifestyle and their routine and understand the customers’ decision making journey.Client
ConfidentialTags
research
marketing
qualitative
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